Melissa Eggleston

melissa-egglestonMelissa Eggleston is a multimedia specialist who loves economics and business. In 1996, she wrote her first online stories about soccer for a sports marketing firm and surely violated all best practices we now know about writing for the web.

After working as a financial planner and living in San Francisco, San Diego, Costa Rica, and Mexico, Melissa returned to her home state of North Carolina to attend graduate school in 2007. She was formally trained in both written and visual communication at the UNC-Chapel Hill School of Journalism and Mass Communication.

Melissa gained further experience at Bloomberg News and Duke University before deciding to freelance. She now helps small businesses and non-profits “tell their stories” with clear and engaging communication on user-friendly websites. Melissa has written stories, shot photos, created graphics, and developed websites for clients throughout the U.S. She is equally happy to call both neighborhood businesses and notable people, such as a 2012 Nobel Laureate, her clients.

Melissa is currently working on a book on communication strategy with a Professor at Elon University. She regularly speaks on topics such as usability, content strategy, and multimedia.

Follow Melissa on Twitter: @melissa_egg

WordCamp Session:

What We Know About Website Users

Session Description:

Making a website easy for your visitors to navigate and use is essential for improving traffic and engagement. We’ll discuss established usability principles that can help inform your decisions on content and layout, including important things that must be remembered for those looking at your website on mobile platforms. We’ll look at example websites and talk about common problems made by even experienced website designers. You’ll walk out with practical tips that you can implement now on your website. Resources will be suggested for further learning on usability.

Track:

Beginners

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